Purple Cow
Seth Godin
If it's not remarkable, it's invisible. Safe is the riskiest strategy there is.
What it is
Godin's thesis: in a world of infinite choice, being very good is worthless — only being remark-able (worth making a remark about) spreads. The product and its presentation must contain something people are compelled to talk about.
How we weaponize it
Every brand engagement includes a 'remarkability audit': we hunt for the one thing you do that competitors can't or won't copy, then blow it up into the centerpiece of the identity and campaigns. If nothing qualifies, we help you build it.
Out-of-the-box example
We turned a fintech client's boring status page into a public real-time 'trust billboard' — a live counter of money moved safely, zero downtime. Prospects screenshot it, sales opens every deck with it, and it earned three press mentions.
Want Purple Cow applied to your funnel?
This is one of twelve frameworks we run on every engagement. The diagnosis call tells you which three matter most for you.
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