Frameworks are our cheat codes.

The Hook Model

Nir Eyal

Trigger → Action → Variable Reward → Investment: the loop that turns products into habits.

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Purple Cow

Seth Godin

If it's not remarkable, it's invisible. Safe is the riskiest strategy there is.

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Customer Journey Map

Every touchpoint, emotion and friction point from first impression to raving fan — on one map.

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STP — Segmentation, Targeting, Positioning

Stop selling to everyone. Pick the segment you can dominate and position to own it.

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Porter's 5 Forces

Michael Porter

Know the battlefield before you spend a dollar: rivalry, new entrants, substitutes, buyer power, supplier power.

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SWOT Analysis

Strengths, Weaknesses, Opportunities, Threats — the honest mirror most brands avoid.

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STDC — See, Think, Do, Care

Avinash Kaushik

Match the message to the moment: awareness, consideration, purchase, loyalty. Never mix them up.

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BCG Matrix

Boston Consulting Group

Stars, Cash Cows, Question Marks, Dogs — your portfolio is a portfolio. Manage it like one.

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The 95-5 Rule

Ehrenberg-Bass Institute

Only 5% of your market is buying right now. The winners market to the other 95%.

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Brand Identity Principles

Recognition in 0.3 seconds: codified rules that make every asset unmistakably yours.

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Marketing Mix — The 4 P's

Product, Price, Place, Promotion: pull any lever, but know which one you're pulling.

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North Star Metric

One number that captures delivered value. Align everything to it or align to nothing.

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