STDC — See, Think, Do, Care
Avinash Kaushik
Match the message to the moment: awareness, consideration, purchase, loyalty. Never mix them up.
What it is
Kaushik's intent-stage framework: See (largest qualified audience), Think (actively considering), Do (ready to buy), Care (existing customers). Each stage needs different content, channels, KPIs — and patience.
How we weaponize it
We structure every media plan and content calendar across STDC with a deliberate budget split — typically 40/30/20/10 — so demand creation and demand capture reinforce each other instead of competing for the same dollar.
Out-of-the-box example
A SaaS client was spending 90% of budget at 'Do' and wondering why CAC kept rising. Rebalancing across STDC, the Care-stage content — the line item everyone cuts first — ended up driving 31% of expansion revenue.
Want STDC — See, Think, Do, Care applied to your funnel?
This is one of twelve frameworks we run on every engagement. The diagnosis call tells you which three matter most for you.
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