Fitness App5-month engagementBranding & IdentityPerformance Marketing

AtlasFit: 3.1x installs after a full rebrand

3.1x

Install volume

-44%

Cost per install

+67%

Trial-to-paid conversion

Closed

Series A

The challenge

Ahead of a Series A raise, AtlasFit looked and sounded like every other workout app. Paid install costs were climbing 15% quarter over quarter with flat conversion.

What we did

Full rebrand: positioning, visual identity, motion language and app-store presence
Built a creative testing engine producing 40+ ad variations per month
Rebalanced spend across Meta, TikTok and programmatic based on incremental lift studies
Redesigned onboarding's first 90 seconds around the new brand promise

"The rebrand paid for itself before we even finished the raise. Investors mentioned the brand unprompted in the first meeting."

James Park

Founder & CEO, AtlasFit

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