BCG Matrix
Boston Consulting Group
Stars, Cash Cows, Question Marks, Dogs — your portfolio is a portfolio. Manage it like one.
What it is
A 2×2 grid plotting your products or business lines by market growth and relative market share, dictating where to invest, milk, bet or kill.
How we weaponize it
We plot every offer, channel and content line on the matrix with real revenue and growth data. The output is brutal clarity: fund the stars, harvest the cows, test the question marks cheaply, and shoot the dogs — however beloved they are internally.
Out-of-the-box example
A portfolio review flagged two 'dog' service lines eating 30% of the agency's delivery hours. Killing them funded the 'star' practice. Gross margin rose 22% in a single quarter — no new sales required.
Want BCG Matrix applied to your funnel?
This is one of twelve frameworks we run on every engagement. The diagnosis call tells you which three matter most for you.
Start a ProjectFree strategy call • Response within 24 hours