STP — Segmentation, Targeting, Positioning
Stop selling to everyone. Pick the segment you can dominate and position to own it.
What it is
The foundational marketing strategy model: divide the market into meaningful segments, choose the one(s) you can serve best, and craft a position that makes you the obvious choice for that specific audience.
How we weaponize it
Every engagement starts with an STP sprint: we segment by behavior and motivation (not demographics), score segments by size × winnability × margin, then rewrite positioning and messaging until the target segment feels the product was built only for them.
Out-of-the-box example
A client's 'small business owners' became three segments. Solo accountants — the smallest — converted at 5x once the landing page spoke only to them, in their vocabulary, about their exact Tuesday-afternoon problem.
Want STP — Segmentation, Targeting, Positioning applied to your funnel?
This is one of twelve frameworks we run on every engagement. The diagnosis call tells you which three matter most for you.
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