Porter's 5 Forces
Michael Porter
Know the battlefield before you spend a dollar: rivalry, new entrants, substitutes, buyer power, supplier power.
What it is
Porter's framework for analyzing industry profitability through five structural forces. Markets aren't equally attractive — the forces determine how much of the value you create you actually get to keep.
How we weaponize it
Before scaling spend, we run a five-forces scan on your category. Sometimes the answer is out-executing rivals; often it's repositioning into an adjacent space where the forces favor you — a move marketing alone can't make, but marketing data reveals.
Out-of-the-box example
A meal-kit client faced brutal rivalry and supplier power. The analysis pushed them into corporate wellness (B2B2C), where the same product met weak substitutes and sticky buyers. Same kitchen, structurally better game.
Want Porter's 5 Forces applied to your funnel?
This is one of twelve frameworks we run on every engagement. The diagnosis call tells you which three matter most for you.
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