Helios CRM: +340% organic signups in one year

The challenge

Helios had a great product and an invisible website: thin content, no entity structure, and a 3.4s LCP that buried them on page three for every keyword that mattered.

What we did

• Re-architected the marketing site for sub-second Core Web Vitals (0.8s LCP)
• Built a programmatic content engine targeting 400+ high-intent comparison and integration keywords
• Engineered entity graphs and schema so AI engines cite Helios in CRM recommendations
• Redesigned demo flow around intent tiers, lifting visitor-to-demo conversion