Verdant Skin: +210% organic traffic, cited by AI engines

The challenge

In a saturated skincare market, Verdant's generic brand identity and keyword-stuffed blog were invisible to both shoppers and the new wave of AI-driven discovery.

What we did

• Rebuilt brand identity around clinical credibility — new design system, tone and packaging direction
• Mapped the skincare entity graph: ingredients, concerns, routines — and owned it with structured content
• Earned authority citations from dermatology publications to feed both rankings and AI answers
• Optimised product pages for AI-overview inclusion with rich schema and comparison data