D2C Fashion E-commerce6-month engagementPerformance MarketingWebsite & App Development

LumenCart: 4.2x ROAS in five months

4.2x

Blended ROAS

-38%

Customer acquisition cost

+212%

Revenue in 6 months

0.8s

Page load time

The challenge

LumenCart's legacy storefront loaded in over four seconds, and ad performance had plateaued at a 1.9x ROAS. Rising CPMs meant every month of inaction shrank margins further.

What we did

Rebuilt the storefront on a headless stack, cutting load time from 4.1s to 0.8s
Restructured Meta + Google accounts around high-intent cohorts and creative testing sprints
Deployed server-side conversion tracking (CAPI) to recover signal lost to iOS privacy changes
Ran weekly landing-page experiments tied directly to ad creative angles

"Anigma didn't just run our ads — they rebuilt the machine the ads point at. ROAS more than doubled and hasn't looked back."

Maya Chen

VP Growth, LumenCart

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